The European Invasion of the US Market

Moisés Naím, editor in chief of Foreign Policy Magazine | May 2, 2008

The US market is experiencing the unprecedented inflow of large- and medium-size European investors. ++ Because of the extremely cheap US dollar, it became affordable for many European companies to relocate their production to the much more attractive American market. ++ While there is nothing that can stop this trans-Atlantic shift, it will have an enormous impact on the structure of the American market, as well as European employment and exports. It will cause a political firestorm on both sides of the Atlantic.